So I Succumbed to the Rewards Program
...and now I have to carry one extra card in my wallet, in addition to the Safeway Club Card, the Albertson's Card, the library card, the staff ID card... Are we in an economic slump or what? It occurs to me that all the major retail chains are on the binge of slashing prices and giving out perks. Anyway, I succumbed to the Borders Rewards Program and made a stunningly big purchase. I have acquired within the past week: Arthur & George, Never Let Me Go, Tell Me How Long The Train's Been Gone (I'm on a binge of James Baldwin), Enduring Love, The Sea (I regret of not getting this one in Bangkok as the city's Asia Books has stocked up on the UK trade paperback edition), and And Tango Makes Three (story of a charming penguin family of three in New York Zoo that provokes the controversy of shelving a book with an allusion to homosexuality in children books section in Missouri). I'm about $3 short of a personal shopping day, which is a reward that I earn when I spend $50 or more in Qualifying Purchases in any calendar month. A Personal Shopping Day entitles me to save 10% on an entire day of shopping, no matter how many times you shop on that day. While I'm on the way to earn this reward, Borders stuffs my mailbox with coupons galore. How can I resist all these perks right?
6 Comments:
I'm with you - I hate carrying all those cards. Anyway looks like you got lots of great reading material!
I admit to succumbing to the lure of Borders Rewards, as well. Though I only purchased two books: Practical Demonkeeping and Elizabeth Costello. I can easily spend the $50/month.
Is that a bad thing?
iliana-
I'm well-stocked with books-I cannot bear not having a book ready for the next read when I'm about half-way through my current reading. Is that too much? :o)
greg-
i walk past by borders every day so there's always the impulse/temptation to buy books.
I hate all those cards, too, but I still have plenty of them. I could (and sometimes do) easily spend $50 a month in a bookstore--actually it is oftentimes more. I have the B&N card, but they are not too forthcoming with extra coupons which is a bummer.
Can you help me to understand the appeal of the Borders Rewards card? I work in a Borders store, & I am amazed at the mostly enthusiastic response to the program. That personal shopping day? The 10% savings barely recoups the 9% sales tax here in Chicago. The e-mail coupons -- do you really use enough of them to make a difference? Tell me, please!
anonymous-
Why not? I think it's a great appeal. Every time I use the Rewards card I earn points for shopping day, but what really appeals to me are the weekly 30% coupons and the ones that pop out of the cash register along with the receipts. Honestly I don't really care for the Personal Shopping Day which offers 10% discount on unlimited items throughout the day. I look for the big discount coupons....
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